Michael Chang: TWMA Will Lead Members to New Blue Ocean


The 6th TWMA’s handover ceremony of chairmanship was held at Lilo Center in Taichung City on January 6, 2018. The ceremony was together with Leadmac Machinery’s end-year banquet, with over 1,200 guests joined the event. Guests and staff all enjoyed event entertainments during the ceremony.

After Michael Chang, the CEO of Leadermac, taking the oath as TWMA’s chairman, he expressed that he will guide members to obtain orders domestically and abroad through more innovative, forward-looking, pioneering strategy, and will actively implement blue ocean strategy. 

Looking back on past 3 years, Chang said, even with unstable conditions of global market, trade protectionism from powerful countries, erratic exchange rate in developing countries, emerging of new competitors, and political instability, TWMA’s members still maintain market position by continually investing in R&D and innovation. Chang said, there will be more challenging in 2019. He expects every to work together for better future.

Michael Chang thanked all TWMA’s members, government units, agents from countries, Leadermac’s staff, and every guests joined the event. He expected that everyone will carry historical mission of woodworking machinery industry to have a prosperous 2019.

During the handover ceremony, a baseball bat was passed by former chairmans, including Winston Chiu, Charlie Huang, Bill Hung, C. L. Tu, Po Shin Tsung, to Michael Chang. Chang took the bat and swung it, which symbolize continuity and the dawn of the new era. After then, new TWMA’s 28 directors and supervisors entered the stage and raised toast to all guests in the event.

Guests for TWMA’s handover ceremony of chairmanship include Chi-Chang Tsai,  the Deputy Speaker of Legislative Yuan, Chiung Ying Yang, the Deputy Mayor of Taichung City, Johnny Chiang, legislator, Yung-Hong Chou, Taichung City council member, Chih-Ching Yang, of Industrial Development Bureau, Charlie Chiang, director of Economic Development Department of Chiayi County, Thomas Huang, executive director of TAITRA exhibition department, Walter Chiang, chairman of Taiwan Furniture Manufacturers’ Association, Gary Hsu, chairman of Taiwan Timber Industries Association, Shu-Chang Hsu, honorary chairman of Taiwan Association of Machinery Industry, Chiu S. Lin, chairman of Taichung Chamber of Commerce, Ken Liu, chairman of Lunjiao Woodworking Machinery, H. C. Yan, chairman of Taiwan Kitchen Cabinet Manufacturers Development Association … and ect.

About Leadermac Machinery

Leadermac was founded in 1973 as a professional 4-sided moulder manufacturer in Taiwan. After Michael Chang taking over the position as a CEO, he actively expanding company’s business through the world, making “Leadermac” become a renowned woodworking machinery brand. Today Leadermac sell machines into over 60 countries.

twma | leadermac