SCHOCK: From the desert to the deep sea


Never ordinary. Every day.
Two new colour lines to match the 2018 interior trends


This year, SCHOCK will be presenting two unique colour lines to match the 2018 interior trends. Inspired by exciting landscapes and underwater worlds, the trend experts have combined their own realisations and ideas with the design and fashion lifestyle trends currently sweeping the world's big cities and developed two unusual colour lines. The "Millennial Line" range for exclu- sive designs made from the premium material CRISTADUR® is based on a palette of three colours, grey, navy and rosé, which gives the sinks a mysteri- ous deep sea look. The "Golden Line" was developed for its sinks made from CRISTALITE®; it combines four natural, warm and golden shimmering earthy shades with each other and is reminiscent of the desert landscapes of Peru. "As front-runners and innovators, we want to create colour nuances that will become trendy in future and are therefore even more contemporary than the current zeitgeist. This appeals to particularly trend-conscious people who are looking for individuality," says the company's CSO Sven-Michael Funck.


How consistently the two colour lines are also taken on board in all of the company's communication measures becomes apparent not only at the area30 trade fair stand but also in a campaign aimed at end customers which SCHOCK is running to coincide with the "Küchenmeile" event in Germany. Nu- merous further marketing innovations will also be launched in Löhne to help the retailers to get their customers interested in SCHOCK products, and of course to also present all of the current product highlights in the new trend colours as well as a new addition to the company's range of taps. "We defi- nitely guarantee the trade fair visitors an extraordinary trade fair experience," promises Sven-Michael Funck.